Your assistant for lasting behavioural change
BINBIN•BUDDY
The BINBIN•BUDDY is an AI-driven behavioural coach that makes waste separation work structurally.
No isolated actions or one-off campaigns, but a smart, international solution that helps organisations step by step to make waste separation a real part of everyday behaviour.
The BUDDY combines legislation and regulations per country, waste streams, colour use and sector-specific communication in a single continuous approach. From purchase to use, from placement to measurable results.
Digital behaviour accelerator for successful waste separation
Built on AI and chat technology and filled with all relevant laws and regulations per country, waste streams and colour codes. The BUDDY activates users with smart communication campaigns in four phases, fully tailored to practice.
From the moment the waste bins are purchased, to evaluation and optimisation months later. Always focused on lasting behavioural change and measurable results.
The power of circular collaboration
The TRIANGLE-approach
The BINBIN•BUDDY also supports cooperation within the TRIANGLE.
Cooperation between BINBIN, the facility management party and the waste processor.
Assistance in selecting the right facility management partner or waste management company.
Training and instructions for selected partners.
One joint approach, one message, one goal.
This way, you don’t work at cross-purposes, but together towards maximum results.
Training courses that take people along
Success depends on people. Buddy helps you develop training programmes for:
- Colleagues and employees within your organisation
- Facility cleaning teams
- Other stakeholders in the workplace
The buddy asks the right questions, makes concrete proposals and translates your input into clear training content, including practical instructions and explanations for each waste stream.
Accessible, understandable and immediately applicable.
Campaigns that grow with you
Waste separation requires repetition and attention. BUDDY builds complete campaigns, both textual and visual, based on four fixed reference points:
- Time of purchase
- Time of delivery
- 3 months after deployment
- 6 months after deployment
Each campaign is immediately ready for use, including for:
- Posters and signage
- Narrowcasting
- Email and intranet
- Onboarding
- Toolbox meetings
This keeps waste separation visible, relevant and alive in the organisation.
Insight and communication without lecturing
Behavioural change and support are just as important as the system itself. The BINBIN•BUDDY helps you to:
- gaining insight into what is going well and where there is room for improvement
- report and communicate clearly on this matter
- to do this in a positive, non-patronising manner
This is how you build long-term support step by step.
Always compliant with laws and regulations
The Buddy is fully trained, including in the laws and regulations of your country.
You make the choices, and the buddy translates these into practical communication and content that is accurate, both in terms of substance and legally.
100% in your own style
Easily add your own brand identity:
- tone of voice
- colours
- visual style
- logos
BINBIN•BUDDY creates campaigns that are fully tailored to your organisation.
This means that communication does not feel like a separate action, but rather a logical part of your brand and culture.
Subscription
You can subscribe to our Buddy for 2250 Rand per month.
No long-term contracts, can be cancelled monthly after 3 months, and immediate value, without any hassle.
Ready to make waste separation really work?
With the BINBIN•BUDDY, you can turn waste separation into a supported approach with structure, communication, training and assurance.
So that everyone can participate and the results are lasting.