Make correct sorting the easy obvious choice at work
Employee awareness by BINBIN
Our employee awareness program makes correct sorting the easy, obvious choice at work. We combine clear messaging at the point of disposal with custom signing, on-brand materials, subtle nudges, and short, practical training.
How to know what belongs where
Custom signing that people instantly understand
Every location is different, so we tailor the visual language to your site and your waste streams. Icons and colors are aligned, consistent, and easy to recognise from a distance. We match local waste rules and use your brand guidelines for a professional, cohesive look. From labels on the lids to panel graphics and floor hints, the message is the same everywhere: this is the right place for this material.
On-brand materials that reinforce the message
Awareness lasts when the story is visible beyond the bin. We provide campaign assets such as posters, screen slides, intranet banners, desk cards, and short email copy. Each asset explains one thing at a time; why separation matters, what goes where, how your team is performing and points people to the nearest station. We can refresh the creative each quarter so the message stays fresh while the core design remains familiar.
Nudging that changes behaviour, not workflows
We use simple behavioral cues to reduce doubt at the moment of disposal. The order of streams follows real-world usage, inlets reinforce the correct action, and micro-copy answers common questions in plain language. Where needed, we place prompts before the station so the decision happens earlier in the approach. These small adjustments minimise contamination and keep queues moving in busy areas.
Training that creates internal ambassadors
Short, focused training builds confidence and ownership. In a 30–45 minute session, we cover the “why” behind circularity, the “how” of your specific setup, and the few rules that matter most. Facility teams learn how to keep the system consistent, and front-of-house teams learn how to assist visitors without slowing service. We also train a group of ambassadors who can handle routine questions and keep attention high after go-live.
Launch, iterate, and prove progress
We start with a light pilot so you can test messages, stream choices, and traffic flow in real conditions. After launch, we collect feedback from staff and cleaning teams, adjust signage where confusion persists, and fine-tune the station layout. If you use our WAST-e data module, you can track trends by stream and location, show quick wins to leadership, and set realistic targets for the next quarter. Data closes the loop between intent and outcome.
Inclusive, multilingual, and maintenance-friendly
All messages are written for clarity first, then translated where needed. Pictograms remain consistent across languages so international teams recognise the system at a glance. Materials are designed for easy cleaning and quick replacement, with spare label sets and printable files on hand. When streams or regulations change, you update components rather than replace complete stations.
What you gain
Employees who know exactly what to do, spaces that look clean and intentional, measurable impact for your ESG and circular goals, and a system that is simple to run day to day. With BINBIN, awareness is not a one-off campaign but a sustainable part of how your workplace operates.